Tuesday, 12 August 2008

Million Dollar Ideas: Lesson 6 - Capitalize on your success

Capitalize on your success.

Did you know that the final 1000 pixels were sold off through an ebay auction for $38,100? That is a 3810% markup from the original stated price! That pushed the profits well beyond a million dollars. Alex knew when to capitalize. Also, have you heard of his new venture? The million dollar pixel lotto? Well, with so many copy cats out there, you would think it’s impossible to repeat this feat right? Well, not if you are Alex. If you are Alex, you think how you can capitalize on the buzz you have generated, on the hype you already have. How to strike while the iron is hot? So you double the price per pixel and offer a million dollar prize to those who click on the ads. Now you have people who want to click on the ads for the million dollar jackpot, and the advertisers are thrilled that there is more than just the hype that motivates people to click their ads. In the roughly 1.5 months that the pixel lotto was up, Alex has already sold $300K worth of ads! It’s incredible!

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