Sunday, 10 August 2008

Million Dollar Ideas: Lesson 5 - Market it

Market it.

That brings us to the next lesson, market it. See how to spin it so that you can get others as charged up about it as you are. The great thing about this idea is it was one of a kind when it was started (Now there must be a gazillion copycats!). So by hyping it Alex could generate the buzz traffic to his site. He then used the buzz traffic to get some people to buy the ads. This generated more buzz, since the idea that could possibly not work was working! So, more people flocked to his site to check it out. This made more people want to advertise there, hoping to direct a piece of that traffic to their site. And the rest is history. Alex also used other tricks. He appealed to the customer’s emotions while marketing by using statements like "own a piece of internet history" and to the customer’s sense of value-for-money with statements like "The site will be online for 5 years guaranteed, however the aim is to keep the site online forever (or as long as humanly possible)". If you have an outside-the-box idea, then to make it successful you need to have outside-the-box marketing too!

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