Excellent Tips from Maddock Douglas - well-known leader in cutting-edge market research.
1. Take a warm bath.
2. Go for a drive with the windows open.
3. Order Chinese food and eat it with chopsticks.
4. Call a random phone number — ask a stranger.
5. Ask a child.
6. Create an idea that would get you fired.
7. Paint your bedroom.
8. Consult tarot cards.
10. Play football.
11. Sing a show tune on a crowded elevator.
12. How would your favorite uncle solve the problem?
14. Do a crossword puzzle.
15. Pray for a little help.
16. Ask the most creative person you know.
17. Ask the least creative person you know.
19. Ask your local postal worker.
20. Ice skate.
21. Take a shower with your clothes on.
22. Ask yourself, “What rhymes with orange?”
23. Talk to your favorite cheerleader about the idea.
24. Breathe slowly.
25. Flip a coin.
26. Mow the lawn.
27. What is the simplest solution?
28. Do 20 quick push-ups.
29. Go shopping!
30. Write the alphabet backwards.
31. Build a fort in your office.
32. How would an ant solve the problem?
33. Create a silly solution that rhymes.
34. Make paper airplanes.
35. Use three wishes to solve your challenge.
36. Browse through a bookstore.
37. Take a survey.
38. Make a sculpture with mashed potatoes.
40. Go to Vegas, play a lot of craps.
42. How would you solve it with an infinite budget?
43. Write out the problem with your opposite hand.
44. Sing the National Anthem with a cockney accent.
45. Eat dinner.
46. Change your brand of coffee.
47. Wash dishes.
48. Find the solution in the clouds.
50. Take a nap at your desk.
51. Go bowling.
52. Spin in your chair shouting: “WHOOPEE!”
53. Eat a snow cone.
54. Contort your face in a strange and unusual ways.
55. High-five yourself.
56. Go camping.
57. Take Spot for a walk.
58. Massage your scalp for 10 minutes.
59. Play musical chairs.
60. Go for a walk in the rain.
61. Pick up something with your toes.
63. Stand on your head.
64. Stand on someone else’s head.
65. Go for a drive.
66. Call a psychic hotline, laugh at their predictions.
68. More caffeine.
69. Imagine explaining the idea at an awards banquet.
70. Make a prank phone call.
71. Think about it before you go to sleep.
72. Call mom, she can fix anything.
73. When in doubt, resort to duct tape.
74. Watch slasher movies to boost your creative confidence.
75. Fly a kite.
76. Shake up a can of pop and open it.
77. Go for a walk.
78. Draw a picture of it.
79. Pretend to snorkel.
80. Think like a child.
81. Walk outside and wave to a stranger.
82. Look at the person’s paper next to you.
83. Climb a tree.
84. Find a new word in the dictionary.
85. Take an ice cream break.
86. Make a daisy chain.
87. Dance a polka.
88. Play in a toy store.
89. Just don’t think about it.
90. Jump on a treadmill.
91. Alphabetize your refrigeratables.
92. Pretend like it doesn’t matter.
93. Paint with your fingers.
94. Clean your toilet.
95. Lose yourself in your favorite music.
96. Watch old black & white reruns.
97. Listen to bees.
98. Walk in a grocery store – notice clever solutions.
99. Rake the leaves in your yard.
100. Sit outside and count the stars.
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Million Dollar Investment Ideas for 2008
Ideas cannot be copyrighted, only the EXPRESSION of ideas
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Monday, 11 February 2008
Excellent Tips from Maddock Douglas - well-known leader in cutting-edge market research.
Автор: Patricia Kramer, Chartered Financial Analyst на 01:14
Friday, 8 February 2008
Автор: Patricia Kramer, Chartered Financial Analyst на 14:26
Tuesday, 5 February 2008
Would you rather earn $50,000 a year while other people make $25,000, or would you rather earn $100,000 a year while other people get $250,000? Assume for the moment that prices of goods and services will stay the same.
Surprisingly -- stunningly, in fact -- research shows that the majority of people select the first option; they would rather make twice as much as others even if that meant earning half as much as they could otherwise have. How irrational is that?
This result is one among thousands of experiments in behavioral economics, neuroeconomics and evolutionary economics conclusively demonstrating that we are every bit as irrational when it comes to money as we are in most other aspects of our lives. In this case, relative social ranking trumps absolute financial status. Here's a related thought experiment. Would you rather be A or B?
A is waiting in line at a movie theater. When he gets to the ticket window, he is told that as he is the 100,000th customer of the theater, he has just won $100.
B is waiting in line at a different theater. The man in front of him wins $1,000 for being the 1-millionth customer of the theater. Mr. B wins $150.
Amazingly, most people said that they would prefer to be A. In other words, they would rather forgo $50 in order to alleviate the feeling of regret that comes with not winning the thousand bucks. Essentially, they were willing to pay $50 for regret therapy.
Regret falls under a psychological effect known as loss aversion. Research shows that before we risk an investment, we need to feel assured that the potential gain is twice what the possible loss might be because a loss feels twice as bad as a gain feels good. That's weird and irrational, but it's the way it is.
Human as it sounds, loss aversion appears to be a trait we've inherited genetically because it is found in other primates, such as capuchin monkeys. In a 2006 experiment, these small primates were given 12 tokens that they were allowed to trade with the experimenters for either apple slices or grapes. In a preliminary trial, the monkeys were given the opportunity to trade tokens with one experimenter for a grape and with another experimenter for apple slices. One capuchin monkey in the experiment, for example, traded seven tokens for grapes and five tokens for apple slices. A baseline like this was established for each monkey so that the scientists knew each monkey's preferences.
The experimenters then changed the conditions. In a second trial, the monkeys were given additional tokens to trade for food, only to discover that the price of one of the food items had doubled. According to the law of supply and demand, the monkeys should now purchase more of the relatively cheap food and less of the relatively expensive food, and that is precisely what they did. So far, so rational. But in another trial in which the experimental conditions were manipulated in such a way that the monkeys had a choice of a 50% chance of a bonus or a 50% chance of a loss, the monkeys were twice as averse to the loss as they were motivated by the gain.
Remarkable! Monkeys show the same sensitivity to changes in supply and demand and prices as people do, as well as displaying one of the most powerful effects in all of human behavior: loss aversion. It is extremely unlikely that this common trait would have evolved independently and in parallel between multiple primate species at different times and different places around the world. Instead, there is an early evolutionary origin for such preferences and biases, and these traits evolved in a common ancestor to monkeys, apes and humans and was then passed down through the generations.
If there are behavioral analogies between humans and other primates, the underlying brain mechanism driving the choice preferences most certainly dates back to a common ancestor more than 10 million years ago. Think about that: Millions of years ago, the psychology of relative social ranking, supply and demand and economic loss aversion evolved in the earliest primate traders.
This research goes a long way toward debunking one of the biggest myths in all of psychology and economics, known as "Homo economicus." This is the theory that "economic man" is rational, self-maximizing and efficient in making choices. But why should this be so? Given what we now know about how irrational and emotional people are in all other aspects of life, why would we suddenly become rational and logical when shopping or investing?
Consider one more experimental example to prove the point: the ultimatum game. You are given $100 to split between yourself and your game partner. Whatever division of the money you propose, if your partner accepts it, you each get to keep your share. If, however, your partner rejects it, neither of you gets any money.
How much should you offer? Why not suggest a $90-$10 split? If your game partner is a rational, self-interested money-maximizer -- the very embodiment of Homo economicus -- he isn't going to turn down a free 10 bucks, is he? He is. Research shows that proposals that offer much less than a $70-$30 split are usually rejected.
Why? Because they aren't fair. Says who? Says the moral emotion of "reciprocal altruism," which evolved over the Paleolithic eons to demand fairness on the part of our potential exchange partners. "I'll scratch your back if you'll scratch mine" only works if I know you will respond with something approaching parity. The moral sense of fairness is hard-wired into our brains and is an emotion shared by most people and primates tested for it, including people from non-Western cultures and those living close to how our Paleolithic ancestors lived.
When it comes to money, as in most other aspects of life, reason and rationality are trumped by emotions and feelings.
Автор: Patricia Kramer, Chartered Financial Analyst на 05:05
Sunday, 3 February 2008
The Sandberg Institute in Amsterdam is selling 12″x15″ spaces on it’s exterior for $25 a pop and calling this “a new work that sets itself on the borders between commercial and Art.”
Автор: Patricia Kramer, Chartered Financial Analyst на 10:26
Friday, 1 February 2008
I found a lot of scripts for the million dollar homepages.
They allow to sell advertising space on any website by selling pixels. Pixels are bought in blocks of pixels and then arranged on a clickable image map with the advertiser's link. The good thing, that the script is not limited to just the 'Million Dollar Homepage' type sites. It's easy to find different templates. I'll try to play with them in the future. Did anybody install some of the 'Million Dollar Homepage' scripts? Which is better?
Автор: Patricia Kramer, Chartered Financial Analyst на 15:46